Creative Production & Strategic Ops
Beginning my career as a photographer and director gave me an intimate understanding of the creative process, and shaped my transition into creative production. My production and creative ops work spans across photo, motion, design/copy, and experiential events.
Having managed everything from nimble content shoots to multimillion-dollar campaigns for industry giants, my super powers are creating calm out of chaos, solving complex problems on tight timelines, and leading teams through the trenches with grace and efficiency.
Whether building a creative content department from scratch, coordinating a global product launch, or producing a brand activation, I live for it all.
Creative Production
Lead end-to-end production operations, building scalable infrastructure, managing cross-functional teams, and fostering strategic partnerships. Experienced collaborating with executive leadership, product marketing, and creative stakeholders while identifying growth opportunities and maintaining production scopes, budget oversight, and resource forecasting to ensure flawless execution.
Team & Resource Management: Internal creative teams, freelance talent pools, agency partnerships, and vendor relationships across global markets
Agency & Partner Collaboration: Partner with creative agencies and creative contractors—strategists, designers, animators, editors, and production studios
Digital Production: AI-driven content workflows, web development, CMS platforms, DAM implementation, digital asset management, and multi-channel campaign execution
Motion & Video: Broadcast production, OTT/CTV content, 2D/3D animation, editorial workflows, post-production coordination, and platform-optimization
Photography & Stills: End-to-end photo production of custom and stock photography
Experiential Production: Event content creation, brand activations, trade show productions, and integrated digital experiences
Business Operations: Contract negotiation, budget management, production planning, licensing agreements, and cost optimization strategies
Scope & Budget Management: Refine project scoping, budget tracking, and forecasting processes to ensure accurate resource allocation and financial oversight
Tools:
Adobe Suite + Figma
Google + Microsoft Suite
Asana + AirTable + Jira + Notion + More.
OpenAI, Mid-Journey, Etc.
Strategic Operations
Build scalable creative operations for high-growth organizations, establishing production infrastructure, optimizing cross-functional workflows, and strengthening partnerships between creative, marketing, and leadership teams. Proven ability to create systems that transform ambitious creative vision into repeatable, efficient execution.
End-to-End Process Ownership: Oversee complete creative lifecycle from intake and planning through delivery and post-mortem analysis
Executive Collaboration: Partner with C-suite and senior leadership to align production capabilities with long-term vision, quarterly objectives, and business priorities
Systems & Documentation: Establish production methodologies, workflow documentation, and knowledge management systems that enable team efficiency and scalability
Operational Optimization: Audit existing processes, identify bottlenecks, and implement improvements that enhance production speed, quality, and cost-effectiveness
Cross-Functional Alignment: Strengthen collaboration between creative, product marketing, media, legal, and technical teams through clear communication protocols and planning standards
Partnership Development: Build and maintain strategic relationships with agency partners, production vendors, and external creative resources to expand capabilities
Tool Implementation: Deploy project management platforms (Asana), DAM systems, and resource tracking tools that improve visibility and workflow efficiency
Team Education: Train stakeholders on production processes, creative workflows, and best practices to elevate organizational production literacy
Email
caydiemccumber@gmail.com
Phone
(510) 384-5813