Partnering with Bonfire Labs, I coordinated the development of the creative strategy for the Gia Beta launch, working closely with our internal creative team to ensure alignment.

collaborating across designers, copywriters, and video editors, I managed the production of launch materials including product demo videos, email campaigns, social content, and sales enablement assets that positioned Gia Beta as an exclusive opportunity.

Managing stakeholder alignment across product, marketing, sales, and executive leadership, I facilitated the creative development process to balance ambitious creative vision with technical accuracy and timeline constraints. The result was a cohesive Beta launch campaign that successfully onboarded early customers, generated valuable product feedback, and built momentum for Gia's full market debut.