I led the internal production for G-P's presence at SHRM, one of the largest HR conferences in the industry, where we needed to showcase our full product suite—Gia (our agentic AI tool), EOR (Employer of Record), and Contractor solutions—in a way that cut through the noise of a crowded trade show floor.

I partnered with the creative and copy lead to develop the creative strategy and visual direction, coordinating our internal creative team and contract production partners including designers, copywriters, editors, and motion designers. Managing tight timelines and evolving stakeholder feedback, I facilitated alignment between product marketing, events, brand, and executive leadership to ensure each video hit the right tone and messaging for our target audience of HR decision-makers.