With an aggressive timeline and a complex creative vision, I partnered closely with Sound Off agency to develop the strategic direction and visual language. I coordinated our internal creative team—designers, copywriters, strategists, and UX/UI— to execute across multiple deliverables: a hero launch film, use case films, product demos, social assets, and digital campaign materials.

Managing the production end-to-end, I facilitated alignment between product marketing, brand, and executive stakeholders while ensuring our agency and freelance partners had clear direction and the resources needed to deliver exceptional work. The result was a cohesive, high-impact campaign that successfully introduced Gia to market and demonstrated G-P's leadership in AI-powered global employment solutions.