I was excited to lead the internal production for the launch of G-P Gia, our groundbreaking agentic AI tool that revolutionizes how businesses manage global employment.

This campaign highlighted Gia's transformative capabilities—from automating complex compliance workflows to providing intelligent recommendations that help companies scale internationally with confidence. To bring this technology to life, we needed to translate sophisticated AI functionality into compelling visual storytelling that resonated with enterprise decision-makers while showcasing the human impact of the platform.

With an aggressive timeline and a complex creative vision, I partnered closely with Sound Off agency to develop the strategic direction and visual language. I coordinated our internal creative team—designers, copywriters, strategists, and UX/UI— to execute across multiple deliverables: a hero launch film, use case films, product demos, social assets, and digital campaign materials.

Managing the production end-to-end, I facilitated alignment between product marketing, brand, and executive stakeholders while ensuring our agency and freelance partners had clear direction and the resources needed to deliver exceptional work. The result was a cohesive, high-impact campaign that successfully introduced Gia to market and demonstrated G-P's leadership in AI-powered global employment solutions.