I led production on three product-focused videos for G-P's presence at HR Tech, showcasing our Contractor, Gia, and EOR solutions to an audience of HR and talent leaders.

Each product required distinct messaging—Contractor's flexible workforce management, Gia's AI-powered intelligence, and EOR's global compliance capabilities—while maintaining cohesive brand storytelling that positioned G-P as the comprehensive solution for global employment. The videos needed to work across multiple environments: large displays at our trade show booth, social amplification during the conference, and ongoing digital marketing after the event.

I partnered with our internal creative team and external production partners to develop the creative approach and manage end-to-end production. Coordinating across stakeholders including product marketing, events, and brand teams, I ensured each video clearly communicated product value while maintaining visual consistency and meeting aggressive deadlines leading up to the conference.

The result was a suite of three high-impact videos that drove booth engagement, generated social buzz during HR Tech, and provided our sales and marketing teams with versatile assets to support ongoing customer conversations and pipeline development.