G-P at HR Tech
Senior Director of Brand: Kari Homan
Head of Comms: Andrea Meyer
Sr. Manager Global Events: Kalli Sutton
Copy Creative Director: Nancy Strange
Design Creative Director: Laura Swiatkowski
Senior Creative Producer: Caydie McCumber
Video Editors: Sung Han and Jorge Bailey
Producer: Larissa Board
Partnering with our internal creative team and events team, I executive produced three product videos for HR Tech. Coordinating across stakeholders including communications, product marketing, events, and brand teams, I ensured each video clearly communicated product value while maintaining visual consistency and meeting aggressive deadlines leading up to the conference.
The result was a suite of three high-impact videos that drove booth engagement, generated social buzz during HR Tech, and provided our sales and marketing teams with versatile assets to support ongoing customer conversations and pipeline development.