G-P at HR Tech

Senior Director of Brand: Kari Homan
Head of Comms: Andrea Meyer
Sr. Manager Global Events: Kalli Sutton
Copy Creative Director: Nancy Strange
Design Creative Director: Laura Swiatkowski
Senior Creative Producer: Caydie McCumber
Video Editors: Sung Han and Jorge Bailey
Producer: Larissa Board

Partnering with our internal creative team and events team, I executive produced three product videos for HR Tech. Coordinating across stakeholders including communications, product marketing, events, and brand teams, I ensured each video clearly communicated product value while maintaining visual consistency and meeting aggressive deadlines leading up to the conference.

The result was a suite of three high-impact videos that drove booth engagement, generated social buzz during HR Tech, and provided our sales and marketing teams with versatile assets to support ongoing customer conversations and pipeline development.

Gia

EOR

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G-P x SHRM