On set, I directed the cinematographer and talent to showcase how the weighted gear integrates seamlessly into training, emphasizing both performance enhancement and visual appeal. Overseeing the project from concept through final delivery, I ensured the launch spot met Omorpho's brand standards while effectively communicating the product's innovative approach to athletic training.

The final :30 second piece successfully launched the product with high-energy visuals that resonated with athletes and positioned Omorpho as an innovative leader in performance apparel.