I produced and directed a :30 second spot for Omorpho's product launch, introducing their revolutionary weighted training apparel to the market.

Omorpho's MicroLoad technology—embedded micro-weights that enhance athletic training—needed to be communicated visually in a way that was both impactful and clear. Leading the creative direction, I managed the full production process including talent coordination, location scouting, crew assembly, and equipment logistics to capture the product's functionality through dynamic athlete movement.

On set, I directed the cinematographer and talent to showcase how the weighted gear integrates seamlessly into training, emphasizing both performance enhancement and visual appeal. Overseeing the project from concept through final delivery, I ensured the launch spot met Omorpho's brand standards while effectively communicating the product's innovative approach to athletic training.

The final :30 second piece successfully launched the product with high-energy visuals that resonated with athletes and positioned Omorpho as an innovative leader in performance apparel.