I produced and directed a :30 second spot for Nike Training, capturing the energy and performance ethos central to the brand.

The project required distilling Nike's powerful storytelling into a compact format that balanced athletic performance with emotional resonance. I led the creative vision and managed all production logistics, coordinating talent, locations, crew, and equipment to execute a dynamic shoot that captured movement, intensity, and the Nike brand spirit.

Directing on set, I worked closely with the cinematographer and crew to capture compelling visuals that showcased both product and athlete performance. Managing the production from pre-production through post-production, I ensured we delivered a polished :30 second spot that met Nike's exacting brand standards and creative objectives.

The result was a high-impact piece of content that embodied Nike's "Just Do It" mentality and delivered the visual excellence the brand demands.