Directing this project for Salt & Stone, I worked closely with my cinematographer to capture dynamic content that showcased the products in real-world use while maintaining Salt & Stone's refined aesthetic. Managing both the creative direction and operational execution, I ensured we delivered a versatile content library that worked across e-commerce, social media, email, and paid advertising.

The result was a cohesive collection of high-quality assets that elevated the brand's visual identity and provided Salt & Stone with the content foundation needed to scale their digital marketing efforts.