I acted as producer and director for a content campaign with Salt & Stone, a natural skincare brand focused on performance and sustainability.

The project required capturing the brand's ethos—premium natural products designed for active lifestyles—through a :30 video and lifestyle photography that felt authentic, elevated, and rooted in outdoor environments. I led the creative vision while managing all production logistics, from location scouting and talent casting to coordinating hair and makeup, styling, and on-set crew.

Directing the shoot, I worked closely with the cinematographer to capture dynamic content that showcased the products in real-world use while maintaining Salt & Stone's refined aesthetic. Managing both the creative direction and operational execution, I ensured we delivered a versatile content library that worked across e-commerce, social media, email, and paid advertising.

The result was a cohesive collection of high-quality assets that elevated the brand's visual identity and provided Salt & Stone with the content foundation needed to scale their digital marketing efforts.